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Taylan Mavruk
Quantitative Research Methods in Corporate Finance

"This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and …

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen

Buch

Operational Research Methods in Business, Finance and Economics

This book gathers selected high-quality papers presented at the 31^st^ European Conference on Operational Research, which was held in Athens, Greece on June 11-14, 2021. It highlights the latest advances …

lieferbar innerhalb 2-3 Wochen

Buch

Sunil Kumar
Python for Accounting and Finance

This book is a comprehensive guide to the application of Python in accounting, finance, and other business disciplines. This book is more than a Python tutorial; it is an integrative approach to using Pyt…

lieferbar innerhalb 2-3 Wochen

Buch

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Erscheint bald

Buch

Gregory S Parnell, Terry A Bresnick, Eric R Johnson, Steven N Tani
Handbook of Decision Analysis

Qualitative and quantitative techniques to apply decision analysis to real-world decision problems, supported by sound mathematics, best practices, soft skills, and more With substantive illustrations bas…

lieferbar innerhalb 1-2 Wochen

Buch

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in AsiaReimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, He…

lieferbar innerhalb 1-2 Wochen

Buch

Talia Wolf
Emotional Targeting

CRO expert Talia Wolf proves emotion drives ALL purchases (even B2B). Her framework maps emotional drivers across customer journeys, turning feature-focused campaigns into experiences that connect with th…

lieferbar ab 9.6.2025.

Buch

Brasseur VM (Vicky)
Business Success with Open Source

Free and open source software (FOSS) is everywhere and is the driving force behind nearly all software developed today. It doesn't matter what industry your company is in: Learning more about how to use, …

lieferbar innerhalb 1-2 Wochen

Buch

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and…

lieferbar innerhalb 1-2 Wochen

Buch

Marily Nika, Diego Granados
The AI Product Playbook

A comprehensive guide for aspiring and current AI product managersThe AI Product Playbook: Strategies, Skills, and Frameworks for the AI-Driven Product Manager, by Dr. Marily Nika and Diego Granados, is a…

lieferbar ab 26.8.2025.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Erscheint bald

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Erscheint bald

Buch

Stuart E Jackson, Ilya Trakhtenberg
Predictable Winners

"Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through co…

lieferbar innerhalb 1-2 Wochen

Buch

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS"The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." -ANN HANDLEY, bestselling author and Chief Con…

lieferbar innerhalb 1-2 Wochen

Buch

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 9.7.2025.

Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

lieferbar ab 25.11.2025.

Buch

Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

lieferbar ab 25.11.2025.

Buch

Artistic Provenance Research

Cultural Heritage Studies - Band 5

What can art and artists bring to researching the origins and biographies of objects? How do they shed new light on - or even unsettle - existing approaches to such questions? Proposing the new term - art…

lieferbar ab 27.11.2025.

Buch

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